According to a survey by Experis , 92% of companies face challenges in applying artificial intelligence, and in many cases, the technology is still treated as an isolated project, disconnected from business needs and the challenges faced.

In this article, we will show how Akad Seguros has been using artificial intelligence, automation, and cybersecurity to accelerate operations, improve the broker experience, and strengthen business protection without compromising growth speed.

How did Akad transform technology into a business strategy?

At Akad, technology has been incorporated into the company's strategy since its inception as a digital insurer. This means looking at operational problems and using innovation to simplify processes, reduce bureaucracy, and make the experience more efficient for brokers and policyholders.

As Douglas Rossetto, Cyber ​​Security Specialist at Akad Seguros, pointed out during the InsightCast episode:

"We try to break natural paradigms in the insurance field and apply technology to streamline both understanding and contracting."

The focus is not just on digitizing existing processes, but on creating smarter ways to connect customers, partners, and operations.

How is artificial intelligence transforming the insurance market experience?

One of the most interesting discussions in the episode was the practical application of artificial intelligence to problems that have historically challenged the sector. Traditionally, claims analysis requires data collection, validations, queries, and several manual steps. With the support of artificial intelligence, part of this process can be significantly accelerated.

The goal is not to replace specialists, but to reduce repetitive tasks so that teams can focus on decision-making. The same applies to customer service; Akad uses AI resources to support its internal teams and provide faster responses to brokers, improving the experience and reducing operational obstacles.

The impact is directly felt in partner satisfaction and speed of service, two factors that directly influence the insurer's competitiveness.

What is the role of cybersecurity in a technology-driven company?

The greater the digitization, the greater the responsibility to protect data, systems, and operations. But the episode brought an important reflection: security cannot be seen merely as a set of tools or as an area responsible for imposing restrictions.

When security operates in isolation, it tends to generate conflicts with business areas. When it participates in strategic decisions, it becomes an enabler of growth.

The challenge is not only to prevent incidents, but to ensure that operations continue to function safely, even in the face of increasingly sophisticated threats.

What challenges does artificial intelligence also bring to companies?

The more integrated a technology is into corporate processes, the greater the need for governance. Issues such as access control, auditing, protection of sensitive information, and usage monitoring become fundamental to ensuring that technology generates value without creating new vulnerabilities.

Furthermore, adopting AI requires planning and constant monitoring. Automating without criteria can exacerbate existing problems.

Therefore, the recommendation is clear: use artificial intelligence to empower people and processes, always with proper supervision.

The future belongs to companies that combine technology, security, and business.

Companies that successfully integrate these disciplines create more effective operations, improve customer experience, and develop a greater capacity to adapt to market changes.

More than just implementing tools, the key difference lies in understanding business problems and using technology to solve them strategically.

Ayko Technology supports companies on this journey, connecting infrastructure, cybersecurity, data protection, and innovation to create more resilient environments better prepared for the challenges of digital transformation.

Want to watch the full episode?

Listen on Spotify – InsightCast – Akad Insurance's Cybersecurity Aligned with Business #19